Chris Rogers, President and CEO, reported a sale of 4,933 shares of Maplebear Inc. (CART -0.93%) at $50.00 per share on Aug. 7, 2026, according to a SEC Form 4 filing.
Transaction summary
| Metric | Value |
|---|---|
| Transaction value | $246,650 |
| Shares sold | 4,933 |
| Post-transaction shares (directly held) | 968,049 |
| Post-transaction value | $48.57 million |
Transaction value based on SEC Form 4 weighted average sale price ($50.00); post-transaction value based on Aug. 7, 2026, market close ($50.17).
Key questions
- Was the transaction discretionary?
The sale was completed under a Rule 10b5-1 trading plan adopted on Nov. 20, 2025, which allows insiders to set a predetermined trading schedule to avoid potential conflicts of interest. - What is the scale of the remaining equity stake?
Chris Rogers continues to hold 968,049 shares in direct ownership, representing a 0.41% ownership interest in the company. - How does the execution price compare to recent market activity?
The shares were sold at $50 per share, while the stock was priced at $50.56 as of the Aug. 10, 2026, market close. The stock has generated a one-year total return of 1.6% as of the Aug. 7, 2026, transaction date. - What is the current financial profile of the company?
San Francisco-based Instacart reported trailing twelve-month (TTM) revenue of $4 billion and net income of $480 million, serving as a technology partner for retailers across marketplace and enterprise platforms.
Company Overview
| Metric | Value |
|---|---|
| Share Price (as of market close 2026-08-10) | $50.56 |
| Market Capitalization | $11.9 billion |
| Revenue (TTM) | $3.99 billion |
| Net Income (TTM) | $480.0 million |
Company Snapshot
- Maplebear Inc., operating as Instacart, provides a technology-enabled marketplace platform that connects consumers with grocery retailers and brands, generating revenue through its Instacart Marketplace fulfillment services, Instacart Enterprise platform solutions, and Instacart Ads advertising network.
- The company operates a multi-sided business model that monetizes through transaction fees from retailers and consumers on its marketplace, enterprise software licensing fees for its end-to-end retail technology platform, and advertising services that enable consumer brands to reach grocery shoppers.
- Maplebear serves grocery retailers and consumer packaged goods brands across the United States and internationally, targeting both established supermarket chains seeking digital transformation and emerging retailers seeking fulfillment capabilities.
NASDAQ: CART
Key Data Points
Maplebear Inc. operates as a critical technology infrastructure provider for the grocery industry, with a $4 billion TTM revenue base and $11.9 billion market capitalization.
The company has established a defensible competitive position through its integrated platform approach, combining marketplace logistics, enterprise software, and advertising capabilities to create a comprehensive solution for retailers navigating digital commerce.
With 3,600 employees and a demonstrated net income of $480 million (TTM), Maplebear represents a scaled technology platform with significant operating leverage in the rapidly evolving grocery e-commerce sector.
What this transaction means for investors
This sale shouldn’t concern investors. It represented a small percentage of the CEO’s stake in the company. The CEO still retains a sizable stake worth about $48 million.
Moreover, it was executed under a Rule 10b5-1 plan, allowing insiders to execute transactions in their holdings without appearing to act on material non-public information.
Importantly, Maplebear has had a good year. TTM revenue is up 12.6% year over year, and operating profit is up 12% to $568 million.
Analysts expect the company’s earnings to grow at a high-double-digit rate in the coming years, while the stock trades at a reasonable forward price-to-earnings multiple of 18.8x at the time of writing.
