Amazon's (AMZN -0.80%) recently announced mobile advertising network takes direct aim at Google (GOOGL 1.60%) Android's adverting dollars. Mobile advertising remains a huge growth area as the majority of the world's next 2 billion Internet users will experience the Internet for the first time on a mobile device. In this video, Motley Fool contributor Steve Heller explains what sets Amazon's mobile advertising business apart from Google's, and why Google should keep a watchful eye on Amazon. As for the current state of mobile advertising, an unlikely leader has emerged ahead of Google.
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Should Google Fear Amazon's Mobile Ad Network?
NASDAQ: GOOGL
Alphabet

Amazon leaves no stone unturned as it sets its sights on the mobile advertising business.
About the Author
Covering GE and 3D printing at the intersection of business, investing, and what it means for the future of manufacturing. Follow me on Twitter to keep up with the ever-changing 3D printing and industrial landscape by clicking the button below.
Fool contributor Steve Heller owns shares of Google. The Motley Fool recommends Amazon.com, Facebook, and Google. The Motley Fool owns shares of Amazon.com, Facebook, and Google. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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