Samsung has outspent Apple (AAPL 0.89%) in marketing over the last 12 months, and some experts -- like former Apple ad exec Ken Segall -- believe that Apple could be losing in the marketing battle against Samsung. Apple's new "Why You'll Love an iPhone" web campaign, however, could signal a shift in the winds, as Apple responds to the fact that it needs to change its approach.
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Apple's New Web Campaign Is Great News for Investors
NASDAQ: AAPL
Apple

Samsung might have won the 2012 marketing battle in the smartphone race, but Apple's new iPhone campaign shows promise for Apple in 2013.
Fool contributor Daniel Sparks has no position in any stocks mentioned. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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