Apple (NASDAQ:AAPL) is rumored to be increasing its quarterly dividend to $4.14, for a yield of 3.7%. That's given the stock a boost, but the focus for investors should still be the long-term fundamentals of the company. With investors getting a value similar to that of PC-dependent Microsoft (NASDAQ:MSFT), all Apple has to do is wow us with another product launch, which may be easier said than done.