The following video is from Thursday's MarketFoolery podcast, in which host Chris Hill, as well as analysts Bryan Hinmon and Matt Argersinger discuss the top business and investing stories of the day.

Coca-Cola (NYSE:KO) has 62 million followers on Facebook (NASDAQ:FB). This week, a Coca-Cola study found that advertising via “buzz” and social media sharing had no “measurable impact” on sales. What does the report mean for social media sites like Facebook? How much of Facebook's valuation is predicated upon its potential with advertisers? Will Google (NASDAQ:GOOGL) benefit from advertiser concerns at Facebook? In this installment of MarketFoolery, our analysts discuss online advertising and the future of Facebook.

The relevant video segment can be found between 0:29 and 8:56.

For the full video of today's MarketFoolery, click here.