Facebook's Big Problem

By Chris Hill – Mar 21, 2013 at 9:17PM

NYSE: KO

Coca-Cola

Market Cap

$259B

Today's Change

(2.14%) $1.26

Current Price

$60.17

Price as of April 19, 2024, 4:00 p.m. ET

Does this make Facebook less interesting for advertisers and investors?

The following video is from Thursday's MarketFoolery podcast, in which host Chris Hill, as well as analysts Bryan Hinmon and Matt Argersinger discuss the top business and investing stories of the day.

Coca-Cola (KO 2.14%) has 62 million followers on Facebook (META -4.13%). This week, a Coca-Cola study found that advertising via “buzz” and social media sharing had no “measurable impact” on sales. What does the report mean for social media sites like Facebook? How much of Facebook's valuation is predicated upon its potential with advertisers? Will Google (GOOGL -1.23%) benefit from advertiser concerns at Facebook? In this installment of MarketFoolery, our analysts discuss online advertising and the future of Facebook.

The relevant video segment can be found between 0:29 and 8:56.

For the full video of today's MarketFoolery, click here.

Bryan Hinmon, CFA owns shares of Facebook and Facebook. Bryan Hinmon, CFA has the following options: Long Jan 2015 $40 Calls on Facebook and Long Jan 2015 $40 Calls on Facebook. Chris Hill owns shares of Coca-Cola. Fool contributor Matthew Argersinger has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola, Facebook, Google, and LinkedIn. The Motley Fool owns shares of Facebook, Google, and LinkedIn. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.