The following video is from Thursday's Investor Beat, in which host Chris Hill, and analysts Bryan Hinmon and Matt Argersinger dissect the hardest-hitting investing stories of the day.

A Coca-Cola (NYSE:KO) study finds that advertising via “buzz” -- sharing through social media such as Facebook (NASDAQ:FB) -- had no measurable impact on sales. Will Coca-Cola’s study make Facebook less appealing to businesses and advertisers? In this installment of Investor Beat, our analysts discuss online buzz and the future of Facebook.

The relevant video segment can be found between 0:32 and 2:18.