In a recent blog post, Facebook said it was under way with an "alpha" test of Facebook Exchange ads running inline, alongside friends' updates, rather than to the right of the screen, as has been the case historically.
In the following video, Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova says the key is Exchange, which is Facebook's mechanism for gathering personal browsing history for use in crafting pitches. Where the ads appear is secondary to the process of creating them.
Do you agree? Will News Feed ads drive away users? Let us know what you think about the social network's advertising strategy in the comments box below.