Please ensure Javascript is enabled for purposes of website accessibility

Apple's Tim Cook Apologizes to Chinese Customers

By Evan Niu, CFA - Apr 1, 2013 at 2:22PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Apple's CEO addresses complaints over its warranty practices.

Apple (AAPL -2.46%) CEO Tim Cook has apologized to Chinese consumers in a letter posted on Apple's Chinese website after the company received criticism from state-run media outlets in recent weeks over its warranty practices in the country. According to a Web translation of the posting, Cook attempts to address concerns that Apple doesn't care about its Chinese customers.

He noted a perception of arrogance and lack of external communication.  "We express our sincere apologies for any concerns or misunderstandings this gives consumers," he wrote, according to the translation.

The executive outlines four changes that the company is implementing to improve service, including a new iPhone 4 and iPhone 4S repair policy and increased supervision and training of authorized service providers. Apple also provided extensive detail on the warranty policies for all of its products.

China is Apple's second-largest market behind the U.S., and the Chinese government has been criticizing foreign companies recently through state-controlled media outlets.

 
 

link

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
AAPL
$137.35 (-2.46%) $-3.47

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
327%
 
S&P 500 Returns
116%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/20/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.