AT&T Confirms Pricing and Availability of HTC One

By Evan Niu, CFA – Apr 2, 2013 at 10:58AM

NYSE: T

AT&T

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Ma Bell prices the HTC One at $200 on contract, and will begin taking pre-orders Thursday.

No. 2 domestic wireless carrier AT&T (T 1.17%) today announced official pricing and availability of the HTC One.

The flagship smartphone will be priced at $199.99 for a 32 GB model on contract, with pre-orders beginning April 4. Retail availability and launch will be on April 19. AT&T will exclusively offer a 64 GB model for $299.99 on contract. Both those prices come hooked to a two-year contract.

The high-end Google Android device will compete directly with Samsung's new Galaxy S4, which AT&T recently priced at $250 on contract. The Galaxy S4 begins pre-orders April 16, meaning that the HTC One will barely beat it to market as well as undercut the Galaxy S4 on price.

HTC's turnaround is hinged on the success of the One.

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Fool contributor Evan Niu, CFA, has no position in any stocks mentioned. The Motley Fool recommends Google. The Motley Fool owns shares of Google. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.