E-tail giant Amazon.com (NASDAQ:AMZN) has now announced that it is reducing prices on cloud computing services in its Amazon Web Services division. Instances of Microsoft Windows running on its Elastic Cloud Compute, or EC2, service will receive the price cuts of up to 26% as Amazon continues to reduce costs and pass those savings on to customers.

Amazon has a long history of reducing AWS pricing. In its last earnings release, the company noted that AWS has lowered prices 24 times since launching in 2006, with 10 price reductions in 2012 alone.

At the same time, rival Google (NASDAQ:GOOGL) similarly said it would lower prices for its Google Compute Engine, nine months after launching the service. Google is dropping prices by 4% across all Compute Engine pricing. Additionally, the search giant has expanded availability and added new features.