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This Business Is Key for Bank of America's Turnaround

By David Hanson - Apr 5, 2013 at 2:49PM

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If you are a do-it-yourself investor, Bank of America wants your money.

Here at the Motley Fool, we advocate for individuals to take control of their financial lives and learn to control their own money. Bank of America (BAC -3.08%) is targeting these individuals as well through its Merrill Edge unit, its online discount brokerage.

Despite fierce competition from the likes of TD AMERITRADE (AMTD) and E*TRADE (ETFC), the bank is targeting these customers not only for their brokerage accounts, but to plug more users into the B of A ecosystem of products.

In this video, Motley Fool banking analyst David Hanson tells investors how B of A is doing and if there is a way to track this performance. 

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Stocks Mentioned

Bank of America Corporation Stock Quote
Bank of America Corporation
BAC
$34.88 (-3.08%) $-1.11
E*TRADE Financial Corporation Stock Quote
E*TRADE Financial Corporation
ETFC
TD Ameritrade Holding Corporation Stock Quote
TD Ameritrade Holding Corporation
AMTD

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