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Why General Mills Still Looks Scrumptious

By Brian D. Pacampara, CFA - Apr 10, 2013 at 5:29PM

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Market-trouncing returns could be written in this 4-Star.

Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, food giant General Mills (GIS 1.33%) has earned a respected four-star ranking.

With that in mind, let's take a closer look at General Mills and see what CAPS investors are saying about the stock right now.

General Mills facts



Headquarters (founded)

Minneapolis, Minn. (1928)

Market Cap

$31.4 billion


Packaged foods and meats

Trailing-12-Month Revenue

$17.4 billion


Chairman/CEO Kendall Powell

Vice President/CFO Donal Mulligan

Return on Equity (average, past 3 years)



$751.2 million/$8.1 billion

Dividend Yield





Seneca Foods

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 94% of the 1,195 members who have rated General Mills believe the stock will outperform the S&P 500 going forward.

Just last week, one of those Fools, Trololololo, succinctly summed up the General Mills bull case for our community:

General Mills will never be the next hot company. But everyone has to eat. Chances are, somewhere in your cupboard is a bag of Gold Medal flour, Big G cereal or Betty Crocker cake mix. While many investors are fixated on the hare, it's the steady dividend-paying tortoises like General Mills that often win the race in the long term. I have steadily accumulated shares of General Mills over the years to give my portfolio diversification and defense. I think this is a great addition to a portfolio of a Fool who has a long-term horizon and is committed to reinvesting their dividends.

Want to see how well (or not so well) the stocks in this series are performing? Follow the TrackPoisedTo CAPS account.

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Stocks Mentioned

General Mills, Inc. Stock Quote
General Mills, Inc.
$67.01 (1.33%) $0.88

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