Why Is Apple So Weak?

By Tim Beyers and Erin Miller – Apr 10, 2013 at 11:59PM

NASDAQ: AAPL

Apple

Market Cap

$2,594B

Today's Change

(-0.57%) -$0.96

Current Price

$167.04

Price as of April 18, 2024, 4:00 p.m. ET

The unapologetic iEmpire has gone sensitive.

First, a bit of old news. Apple (AAPL -0.57%) apologized to Chinese consumers last week for failing to live up to expectations for warranty and repair service. CEO Tim Cook promised to do better in a letter reminiscent of an earlier mea culpa over Apple Maps.

Why bring this up now? Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova also insists that Cook's apology -- his second -- reflects a broader trend at Apple, and one that should have investors concerned.

In the following interview with The Motley Fool's Erin Miller, Tim says that Apple may be losing the swagger that was so visible during Steve Jobs' tenure as CEO, replaced by Cook's easy, mollifying demeanor. Thus far, investors haven't seen any benefits from the shift.

Has Apple become weak? Please watch this short video to get Tim's full take, and then leave a comment to let us know whether you'd buy or sell Apple stock now, and why.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He and Erin Miller both owned shares of Apple at the time of publication. Check out Tim's Web home and portfolio holdings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool recommends and owns shares of Apple. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.