In this video, Austin Smith highlights what he sees as Amazon.com's biggest advantage over Netflix: data on customer searches and preferences. While both companies mine their databases to better offer content to their customers, Austin points out that Amazon has the larger, more complete database. Amazon is also improving its operations, particularly its distribution operations, and is narrowing the advantage Netflix has in that regard. In Austin's opinion, momentum and data mining are going in Amazon's favor.
Amazon has one big advantage that investors often miss.
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