Search giant Google (GOOGL 1.27%) recently outlined plans to expand its Google Fiber service to Austin, Texas. That represents a disruptive threat to local incumbent cable providers such as Time Warner Cable (NYSE: TWC) and AT&T (T 1.17%). Austinites will probably switch en masse to the new service, which will hurt both Time Warner and AT&T. Ma Bell promptly responded by announcing its own intention to build a gigabit fiber optic service if it could wrangle the same incentives as Google.

In the following video, Austin-based Fool contributor Evan Niu, CFA, explains why he's excited to ditch his cable company.