According to a survey conducted by MKM partners, BlackBerry (BB -1.39%) and Nokia (NOK 0.11%) have done a terrible job of getting the word out that they have modernized their smartphone offerings. Out of the 1,500 U.S. consumers surveyed, nearly 83% of respondents were unaware that BlackBerry had released BlackBerry 10, its freshly minted mobile operating system. On the Microsoft (MSFT 0.54%) Windows Phone side, about 61% of respondents didn't have a clue that Windows Phone 8 was available. In this video, Motley Fool contributor Steve Heller weighs in about the survey and what he thinks both companies need to do right now.
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Above All Else, BlackBerry and Nokia Need to Raise Awareness
NASDAQ: MSFT
Microsoft

If no one knows you’re open for business, how can you succeed?
About the Author
Covering GE and 3D printing at the intersection of business, investing, and what it means for the future of manufacturing. Follow me on Twitter to keep up with the ever-changing 3D printing and industrial landscape by clicking the button below.
Erin Miller has no position in any stocks mentioned. Fool contributor Steve Heller has no position in any stocks mentioned. The Motley Fool owns shares of Microsoft. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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