According to a survey conducted by MKM partners, BlackBerry (BB 0.70%) and Nokia (NOK -0.31%) have done a terrible job of getting the word out that they have modernized their smartphone offerings. Out of the 1,500 U.S. consumers surveyed, nearly 83% of respondents were unaware that BlackBerry had released BlackBerry 10, its freshly minted mobile operating system. On the Microsoft (MSFT -0.27%) Windows Phone side, about 61% of respondents didn't have a clue that Windows Phone 8 was available. In this video, Motley Fool contributor Steve Heller weighs in about the survey and what he thinks both companies need to do right now.
Above All Else, BlackBerry and Nokia Need to Raise Awareness
By Steve Heller
-
Apr 15, 2013 at 10:00PM
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NASDAQ: MSFT
Microsoft Corporation

Market Cap
$1,942B
Today's Change
(-0.27%) -$0.71
Current Price
$258.91
Price as of May 25, 2022, 12:46 p.m. ET
If no one knows you’re open for business, how can you succeed?
Stocks Mentioned

Microsoft Corporation
MSFT
$258.91
(-0.27%)
$0.71

Nokia Corporation
NOK
$4.88
(-0.31%)
$0.01

BlackBerry
BB
$5.78
(0.70%)
$0.04
*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.
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