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Above All Else, BlackBerry and Nokia Need to Raise Awareness

By Steve Heller - Apr 15, 2013 at 10:00PM

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If no one knows you’re open for business, how can you succeed?

According to a survey conducted by MKM partners, BlackBerry (BB 0.70%) and Nokia (NOK -0.31%) have done a terrible job of getting the word out that they have modernized their smartphone offerings. Out of the 1,500 U.S. consumers surveyed, nearly 83% of respondents were unaware that BlackBerry had released BlackBerry 10, its freshly minted mobile operating system. On the Microsoft (MSFT -0.27%) Windows Phone side, about 61% of respondents didn't have a clue that Windows Phone 8 was available. In this video, Motley Fool contributor Steve Heller weighs in about the survey and what he thinks both companies need to do right now.

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Stocks Mentioned

Microsoft Corporation Stock Quote
Microsoft Corporation
MSFT
$258.91 (-0.27%) $0.71
Nokia Corporation Stock Quote
Nokia Corporation
NOK
$4.88 (-0.31%) $0.01
BlackBerry Stock Quote
BlackBerry
BB
$5.78 (0.70%) $0.04

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