According to a recent Raymond James survey, Apple (NASDAQ:AAPL) users are more likely to upgrade compared to Google Android users. Also, the survey reinforced the fact that Apple's retention rate remains higher than the competition at 81.4%. In this video, Motley Fool contributor Steve Heller discusses how a strong retention rate coupled with the Apple halo effect gives investors a ripe opportunity over the long term.

Erin Miller owns shares of Apple. Fool contributor Steve Heller owns shares of Apple and Google. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.