According to a recent Raymond James survey, Apple (AAPL +0.46%) users are more likely to upgrade compared to Google Android users. Also, the survey reinforced the fact that Apple's retention rate remains higher than the competition at 81.4%. In this video, Motley Fool contributor Steve Heller discusses how a strong retention rate coupled with the Apple halo effect gives investors a ripe opportunity over the long term.
Despite Concerns, Apple's Halo Remains Bright
By Steve Heller – Apr 15, 2013 at 9:00PM
NASDAQ: AAPL
Apple
Market Cap
$4.0T
Today's Change
(0.46%) $1.27
Current Price
$274.74
Price as of November 13, 2025 at 10:06 AM ET
Between the Apple "halo effect" and strong customer satisfaction, investors may be underestimating Apple’s long-term potential.
About the Author
Covering GE and 3D printing at the intersection of business, investing, and what it means for the future of manufacturing. Contributor since December, 2012.
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