According to a recent Raymond James survey, Apple (NASDAQ:AAPL) users are more likely to upgrade compared to Google Android users. Also, the survey reinforced the fact that Apple's retention rate remains higher than the competition at 81.4%. In this video, Motley Fool contributor Steve Heller discusses how a strong retention rate coupled with the Apple halo effect gives investors a ripe opportunity over the long term.
- Apr 15, 2013 at 9:00PM
- Technology and Telecom