General Motors (NYSE:GM) is advertising once again on Facebook (NASDAQ:FB) after an 11-month hiatus that raised questions about the value of social media advertising. Back then, General Motors had trouble seeing any meaningful correlation between social media advertising and sales results, motivating it to pull its $10 million advertising budget off the platform. At the time, Facebook had far fewer campaign measurement tools to prove the effectiveness of social media advertising. Fast-forward to today, and Facebook has better tools in place to prove its worth as a valuable medium for marketers. In this video, Motley Fool contributor Steve Heller weighs in on the development and what it means for Facebook investors.
- Apr 15, 2013 at 10:30PM
- Technology and Telecom
- Facebook Is Losing Employees to One of Its Most Viable Emerging Competitors
- Better Tech Stock Buy: Facebook vs. Google Parent Alphabet
- Facebook Is Adding Video Chat for Businesses: Should Zoom Be Worried?
- 4 Reasons Facebook Should Abandon Libra
- Facebook's Instagram Threads Isn’t Pulling Teens from Snapchat