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Hitting Higher Margins in the Beer Industry

By Rex Moore - Apr 16, 2013 at 5:55PM

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Food, beer, and investing. What more could you want?

The largest craft brewer in the U.S. is Samuel Adams maker Boston Beer (SAM 4.54%). Even though it has just 1% of the total market, it's leading a craft-beer explosion. The segment saw a 15% year-over-year increase in sales, while the megabrands -- led by Anheuser-Busch InBev (BUD 0.30%), SABMiller, and Molson Coors (TAP 1.14%) -- are experiencing flat growth and losing market share.

What's the next big thing in the beer industry? Our Rex Moore asked that question at the recent 2013 Craft Brewers Conference in Washington, D.C., and found a wide range of answers. In the first part of this video series, Andy and Alicia Barr, co-founders of FiftyFifty Brewing in Truckee, Calif., explain how food pairings will lead to higher-priced, higher-margin sales.

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Stocks Mentioned

Anheuser-Busch InBev SA/NV Stock Quote
Anheuser-Busch InBev SA/NV
BUD
$56.65 (0.30%) $0.17
The Boston Beer Company, Inc. Stock Quote
The Boston Beer Company, Inc.
SAM
$358.26 (4.54%) $15.57
Molson Coors Beverage Company Stock Quote
Molson Coors Beverage Company
TAP
$55.15 (1.14%) $0.62

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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