Please ensure Javascript is enabled for purposes of website accessibility

Understanding the Organization Whose Sole Purpose Is to Bash Google

By Evan Niu, CFA - Apr 16, 2013 at 6:30PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

As a dominant force in search and mobile, Google absolutely needs some oversight to ensure it doesn't abuse its power. However, its fiercest rivals shouldn't be the ones looking over its shoulder. What is FairSearch?

You don't become the dominant search engine in the world without picking up a few enemies along the way. That's why there's an organization whose sole purpose is to bash Google (GOOGL -0.02%) -- an organization that's comprised and funded by many of its fiercest competitors.

FairSearch masquerades as a consumer watchdog, advocating for -- you guessed it -- fair search practices and innovation. However, it's pretty clear that FairSearch's primary objective is to hinder Google in every imaginable way, which in turn would inevitably benefit the rivals who foot FairSearch's bills.

The group was initially formed in 2010 by a handful of travel companies looking to defend themselves from Google stepping on their toes by adding flight-booking tools to its site. The search giant had just acquired flight information specialist ITA Software for $700 million, much to the chagrin of these companies.

There are 17 companies and organizations that are listed as members. Here are the more prominent names.

  • TripAdvisor
  • Kayak 
  • HotWire
  • Expedia
  • Microsoft (MSFT 1.06%)
  • Oracle (ORCL 1.42%)
  • Nokia (NOK 1.15%)

priceline.com is in the process of acquiring Kayak for $1.8 billion. Priceline has chosen not to join FairSearch thus far, but now it's acquiring a member. We'll have to wait to see if Priceline joins up or if Kayak drops out, or perhaps the parent and subsidiary will just agree to disagree.

The most recent attack was a complaint with the European Commission over the bundling of Google apps in Android. The group calls Google's distribution strategy "predatory" since it's technically free, which makes it difficult for other operating system providers to compete.

Of course, Microsoft is likely spearheading this move, since it hopes to charge license fees for Windows Phone, despite the fact that Microsoft gets its fair share of Android-related royalties. To the extent that Microsoft's ability to compete in mobile is hurt, so is Nokia's as the dominant maker of Windows Phones.

Oracle has also had its fair share of battles with Google, including its high-profile lawsuit over Android. Google has also been moving further into enterprise software. That's currently more of a direct threat toward Microsoft's enterprise offerings, but it still likely makes Oracle uncomfortable. Oracle and Nokia are among the newest members, joining last September.

FairSearch features a presentation on its site that includes out-of-context quotes from current and former Google execs, including Marissa Mayer, who has since moved to Yahoo!, that seemingly undermine its famous "Don't Be Evil" motto while displaying the inherent conflicts of interest that Google faces.

On one hand, any company that wields as much power as Google definitely needs oversight. On the other hand, that oversight shouldn't be originating from Google's biggest competitors who have every interest in seeing it fail.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Alphabet Inc. Stock Quote
Alphabet Inc.
GOOGL
$2,207.29 (-0.02%) $0.39
Nokia Corporation Stock Quote
Nokia Corporation
NOK
$4.86 (1.15%) $0.06
Oracle Corporation Stock Quote
Oracle Corporation
ORCL
$67.99 (1.42%) $0.95
Microsoft Corporation Stock Quote
Microsoft Corporation
MSFT
$255.82 (1.06%) $2.68
Expedia, Inc. Stock Quote
Expedia, Inc.
EXPE
$127.01 (0.35%) $0.44
TripAdvisor, Inc. Stock Quote
TripAdvisor, Inc.
TRIP
$24.93 (-0.44%) $0.11
Booking Holdings Stock Quote
Booking Holdings
BKNG
$2,115.96 (0.60%) $12.56

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
331%
 
S&P 500 Returns
115%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/20/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.