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This Changes Everything at Sirius XM

The debut of MySXM is bigger than you probably think for the satellite radio provider.

By Rick Munarriz – Apr 18, 2013 at 7:00PM EST

MySXM is finally here.

Sirius XM Radio (SIRI +0.00%) officially introduced its personalized radio offering on Monday. MySXM offers subscribers with online access plans the ability to create customized radio stations by tweaking up to 100 variations of 50 different Sirius XM channels. 

It's Sirius XM's response to the growing popularity of Pandora (P +0.00%) and Spotify, though MySXM does have a few advantages over Pandora.

In this video, Rick explores why MySXM is a game changer. Monday's news didn't move the stock, but the feature could be a potent tool in helping the satellite radio provider squeeze more revenue out of the average user.

Read Next

About the Author

Rick Munarriz
Rick Munarriz is a contributing Motley Fool stock analyst and long-time contributor to the company’s free offerings and premium investing services, including Rule Breakers and Supernova. He has analyzed stocks across media and entertainment, retail and restaurants, and emerging technologies for The Motley Fool for 30 years. Rick holds an MBA from the University of Miami, once traveled the country with his band Paris By Air, and on weekends he can be seen on stage at Just The Funny theater in Miami as an improv comedy performer and co-owner. He is a regular guest on CNBC, Fox Business, BBC, and NPR for his expert stock analysis. He lives with his family in Miami and Celebration, Florida.
TMFBreakerRick
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