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An Unlikely Status Symbol

The power of Coke’s brand has not only made the company successful. It's also changed the way consumers perceive the beverage.

By Matt Thalman – Apr 20, 2013 at 4:00PM EST

In the following video, Fool contributor Matt Thalman discusses a few reasons investors should own shares of Coca-Cola.

Coke carries a certain amount of status, not only among Americans, but around the world as well. The company has managed to build an insanely strong brand on the back of a drink that costs around a dollar, and since the product is affordable for nearly everyone, Coke's target market is essentially every human walking the planet.

Check out the video for more details.

Matt first became interested in the stock market while attending West Virginia University. A finance professor told a story about how a few thousand dollars invested in Mylan Pharmaceutical's stock in the 1970's had turned a number of employees, some even working as janitors at the company, into millionaires after holding onto their shares for more than 30 years. The seed of investing in quality stocks and holding those positions for a very long time was planted. After completing his MBA and working in the hospitality industry in Las Vegas for a number of years, Matt joined the Fool as a contributor in 2011. Follow his stock picks on CAPS at TMFMT. Follow @mthalman5513

TMFMT

An Unlikely Status Symbol

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