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An Unlikely Status Symbol

By Matt Thalman - Apr 20, 2013 at 4:00PM

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The power of Coke’s brand has not only made the company successful. It's also changed the way consumers perceive the beverage.

In the following video, Fool contributor Matt Thalman discusses a few reasons investors should own shares of Coca-Cola.

Coke carries a certain amount of status, not only among Americans, but around the world as well. The company has managed to build an insanely strong brand on the back of a drink that costs around a dollar, and since the product is affordable for nearly everyone, Coke's target market is essentially every human walking the planet.

Check out the video for more details.

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