JPMorgan (JPM 0.68%) has begun a new initiative, opening its Resource Center for Mindful Spending, where Chase Blueprint customers can share and learn what the company calls "mindful spending practices." Is this something customers will actually use? Could this be counter to the desires of some credit card companies, which want people to borrow more? Fool financial analysts Matt Koppenheffer and David Hanson discuss this new initiative and what it could mean for customers and investors alike.