JPMorgan (NYSE:JPM) has begun a new initiative, opening its Resource Center for Mindful Spending, where Chase Blueprint customers can share and learn what the company calls "mindful spending practices." Is this something customers will actually use? Could this be counter to the desires of some credit card companies, which want people to borrow more? Fool financial analysts Matt Koppenheffer and David Hanson discuss this new initiative and what it could mean for customers and investors alike.

David Hanson and Matt Koppenheffer have no position in any stocks mentioned. The Motley Fool recommends American Express, and owns shares of JPMorgan Chase. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.