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3 Highfliers Revisited: Where Are They Today?

By John Del Vecchio - Apr 24, 2013 at 11:00PM

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Google's comparative results shine, while Priceline and Apple sour.

One year ago last week, I wrote a comparative analysis of Google (GOOGL -3.93%), Apple (AAPL -5.64%), and (BKNG -4.48%). I considered them to be "highfliers" because of their lofty stock prices, and I believe it timely and appropriate to revisit their performance over the past 12 months. After all, these companies provide a lot of cannon fodder for analysts and financial journalists alike, and lots of investors continue to revere them.

Google and Apple are also important because of their market capitalizations -- $263 billion and $368 billion, respectively -- and how they affects the companies' contribution to the performance of the S&P 500. My research has uncovered some surprising, if not startling, revelations about the long-term performance of the S&P 500 Index, and how some of the most favored companies in this index have actually underperformed. Anecdotal evidence suggests that the largest allocation in equity portfolios is the S&P 500, which has become a proxy for "the market." However, traditional indexes such as the S&P 500 have major flaws in their construction. For one thing, the indexes are market-cap weighted. By the time companies become large constituents of the index, they're often past their innovative and high-growth phases and more often than not act as a significant drag on performance. That's what has happened to both Google and Apple. Priceline has a market cap of "only" $34 billion, so its effect on the index is not as great.

According to Ned Davis Research, "popularity kills." Since 1972, the S&P 500 increased nearly 5,000%. Yet the top stock in the S&P 500 by market capitalization increased in value approximately 400%. With this in mind, let's see what I wrote last year:

Priceline's stock price increased 50.74% last quarter and currently sits around $755 a share. Similarly, Apple shares have increased 50.43% since the start of 2012 and are near $625 but off their recent high of $632. By contrast, Google shares have declined by 2.78% and are currently at $635 a share. ... The trend data reflects Priceline and Apple's significant price appreciations this year that have outpaced estimated growth rates ... We should expect the rate of price appreciation to abate.


Current Price / Level

April 2012 Price / Level

% Increase / Decrease

Market Cap

EQ Score



















S&P 500






Source: Yahoo! Finance.

Priceline's stock price declined 9.27%, but because its market cap is low relative to Apple or Google, its drop had less of an effect on the S&P 500's performance -- just -0.346%. By contrast, Apple's price decline had an exaggerated effect on the index's performance. Apple's market cap equals 27.7% of the index, so its negative 37% price decline lowered the index by 3.74%. Google, meanwhile, improved the index performance by 2.67%.

In the past, my research has incorporated a Motley Fool Earnings Quality score, or EQ, that taps into a database that ranks individual stocks. The database designates an "A" through "F" weekly ranking, based on price, cash flow, revenue, and relative strength, among other things. Stocks with poor earnings quality tend to underperform, so we look for trends that might predict future outcomes.

Google's EQ score last year at this time was "F," equivalent to a failing grade, but it improved recently to a "D." Apple improved from a "D" to a "B" during this time, and has remained an "F." The model downgrades stocks that are overvalued relative to these metrics.

GOOG Gross Profit Margin Quarterly Chart

GOOG Gross Profit Margin Quarterly data by YCharts.

Google's chart doesn't reflect its most recent numbers, reported on April 18. However, the trends are apparent. The company's gross margin slipped from 65% to about 54%, and then back up to 60%, reflecting the increasing cost of goods sold. According to Capital IQ, the most recent gross margin came in at 57%. Revenue also declined last quarter to $13.21 billion but was reported at $13.97 billion for the latest quarter. The rising P/E ratio for the past 12 months of 24.42 reflects the stock price gains. According to Yahoo! Finance, this figure has increased slightly to 24.83.

AAPL Revenue Quarterly Chart

AAPL Revenue Quarterly data by YCharts.

Apple reported its quarterly results April 23, but for investors with a long-term view, it shouldn't matter. Analysts expect Apple's revenue to be $42.59 billion, only an 8.7% improvement over last year. Earnings expectations of $10.07 a share will be less than in the same quarter a year ago. Apple's revenue and operating cash flow trend lines will probably remain sloping upward.

Foolish bottom line
Not many of us can withstand the precipitous price declines Apple and have exhibited in recent months, yet we don't want to sit idly by while the major averages and indexes continue to rise. The point of this article, however, is that there are many companies in the S&P 500 with high-quality earnings that are positioned to help the index rise, and not drag it down. As always, Foolish readers should base investment decisions on earnings quality.

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Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
$140.82 (-5.64%) $-8.42
Alphabet Inc. Stock Quote
Alphabet Inc.
$2,237.99 (-3.93%) $-91.47
Booking Holdings Stock Quote
Booking Holdings
$2,050.38 (-4.48%) $-96.21

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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