Apple (AAPL 4.08%) CEO Tim Cook is donating a coffee date to charity, which is being auctioned off to the highest bidder through CharityBuzz. Cook will have coffee with the winning bidder at Apple's headquarters in Cupertino, Calif. The estimated value of the date with Cook is $50,000, but bidding quickly reached more than $10,000 shortly after the auction began. The auction ends in 20 days on May 14, so it may end up raising considerable proceeds for charity.
The proceeds will benefit the Robert F. Kennedy Center for Justice and Human Rights, a prominent international human rights organization. The RFK Center advocates for a wide range of humans rights issues. Apple has cracked down on human rights issues within its own supply chain in recent times, and Cook's donation is another step in the right direction.
Cook is also known to be more publicly philanthropic than his predecessor, Steve Jobs.