After redesigning its advertising strategy, Yahoo! (NASDAQ: YHOO) has launched its Yahoo! app for Android phones.
Yahoo! touts four main features of the Android app:
- Summaries. Users can read story summaries to decide if they'd like to read the whole article.
- Personalization. Just as on desktop, users can decide to see more or less of a topic.
- Upgraded Web, image, and video search.
- A "social" button to let them automatically share Yahoo! content via Mail, Facebook, Twitter, and other popular apps.
Under CEO Marissa Mayer's leadership, Yahoo! continues to focus on delivering better content experiences. Already this year, the company has launched a Yahoo! Mail app for tablet users. Additionally, the company acquired Summly for a reported $30 million to boost its summarization technology. Now, the company wants to deliver on a seamless, across-platform experiences with the Yahoo! app for Android.
