Where Windows Phone Can Thrive

By Steve Heller – May 13, 2013 at 9:30PM

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Price as of April 25, 2024, 4:00 p.m. ET

Hint: It’s not only in emerging markets.

Microsoft's (MSFT -2.45%) Window Phone operating system has been met with a subdued reception so far. The latest readings point to it controlling less than 3% of the smartphone market. However, this hasn't stopped Microsoft and its partners from trying to take more of the low-cost segment away from Google (GOOGL -1.97%) Android. In the video below, Fool contributor Steve Heller and analyst Rex Moore discuss an especially interesting area where Windows Phone could potentially thrive against the competition.

Rex Moore owns shares of Microsoft. Fool contributor Steve Heller owns shares of Google. The Motley Fool recommends Google. The Motley Fool owns shares of Google and Microsoft. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.