Microsoft's (NASDAQ:MSFT) Window Phone operating system has been met with a subdued reception so far. The latest readings point to it controlling less than 3% of the smartphone market. However, this hasn't stopped Microsoft and its partners from trying to take more of the low-cost segment away from Google (NASDAQ:GOOGL) Android. In the video below, Fool contributor Steve Heller and analyst Rex Moore discuss an especially interesting area where Windows Phone could potentially thrive against the competition.