Netflix (NFLX 3.41%) launched streaming video services in Canada way back in 2010, more than a year before any other international territory. So it only makes sense that the Canadian market is acting more mature than other Netflix expansion spots.
Last week, Canadian cable company TELUS (TU +0.00%) CEO Darren Entwistle said that Netflix might be as much of an opportunity as a competitor. The company could sell rebranded Netflix services under its own banner to get a leg up on its mostly larger head-to-head competitors. Pairing with local cable providers is a strategy that Netflix hasn't considered (at least not publicly), but it's a wrinkle that's worth keeping a watchful eye on.
In this video, Fool contributor Anders Bylund explains what's so new about Entwistle's potential strategy, and how Netflix could leverage the idea to quicker international growth.
