In this video, Fool analyst Blake Bos shares what he learned from SodaStream's (NASDAQ:SODA) recent investor conference. First, the company plans to grow through innovation. Specifically, it will roll out both a lower-priced device to enlarge market appeal and new single-serving flavor packets. Second, the company is building a manufacturing plant in Israel, due to come online within two years. This will reduce dependency on subcontractors and improve margins. Lastly, SodaStream has a goal of 10% market penetration, up from its current 1%. Also, the company is looking to increase sales of consumables such as CO2 cartridges and flavor packets.
The Motley Fool's industrials analyst, I specialize in 3-D printing and also do my best to stay up-to-date in the fields of robotics and oceanic transportation. Follow me on Twitter, Google+, and/or Facebook below for the most important 3-D printing industry developments and other great stories.
- May 15, 2013 at 5:16PM
- Consumer Goods