In this video, Fool analyst Blake Bos shares what he learned from SodaStream's (SODA +0.00%) recent investor conference. First, the company plans to grow through innovation. Specifically, it will roll out both a lower-priced device to enlarge market appeal and new single-serving flavor packets. Second, the company is building a manufacturing plant in Israel, due to come online within two years. This will reduce dependency on subcontractors and improve margins. Lastly, SodaStream has a goal of 10% market penetration, up from its current 1%. Also, the company is looking to increase sales of consumables such as CO2 cartridges and flavor packets.
SodaStream's Riveting Plan for Success
By Blake Bos – May 15, 2013 at 5:16PM
NASDAQ: SODA
SodaStream International
SodaStream's plan to explode sales, and disrupt Big Soda in America.
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A home grown Kansan and largely self taught investor. I wouldn't classify myself by any particular investing style, just opportunistic. My dream investment would have a greater than 10% free cash flow return on enterprise value and be growing at above industry average rates. Some of my favorite industries to watch right now are: alternative energy, manufacturing, agriculture, infrastructure, and media content production companies. Follow me on any of the social media websites below for the most important 3D printing industry developments and other great stories.