When Stephen King's new book hits stores in two weeks, it will really only be hitting stores.

King has chosen to hold back on the digital distribution of Joyland, suggesting that his fans should head back into the bookstore.

This is naturally a departure for the famous horror author. King was at the forefront of digital delivery before it was cool. He was offering fans direct access to digital works before Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), and Barnes & Noble (NYSE:BKS) introduced the Kindle, iPad, and Nook, respectively.

In this video, longtime Fool contributor Rick Munarriz explains why King is taking a big gamble at a time when e-readers and tablets have their largest market penetration. 

Then again, it wouldn't be King if he weren't trying to scare somebody.