German luxury-car giant BMW (NASDAQOTH:BAMXF) was America's luxury leader last year -- but so far in 2013, it's trailing bitter rival Mercedes-Benz.

In this video, Fool contributor John Rosevear looks at the Bavarian giant's plans to retake the lead here in the U.S. -- and to add to its lead over Mercedes and other rivals all around the world.

Fool contributor John Rosevear has no position in any stocks mentioned. The Motley Fool recommends BMW and Tesla Motors. The Motley Fool owns shares of Tesla Motors. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.