Last week, bread maker Flowers Foods (NYSE:FLO) announced a plan to split its stock 3-for-2, hiking its dividend in the process. Investors cheered the news, bidding up Flowers' share price by 4%, but should they have?

Listen in as Fool contributor Rich Smith crunches the numbers on what Flowers share will look like after the split, and after the hike, and explains why all this good news still doesn't make Flowers a buy.

Fool contributor Rich Smith has no position in any stocks mentioned. The Motley Fool recommends Flowers Foods. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.