As both HTC and Samsung have each recently announced the release of a version of their respective flagship smartphones with a stock version of Google (NASDAQ:GOOGL) Android, many industry watchers are wondering why. Each of these companies has struggled to not only differentiate itself from Apple but also from other Android devices. With the release of these planned versions, it seems each is taking a step backwards.

In the video below, contributor Doug Ehrman discusses both the motivations behind and ramifications of the move by each smartphone maker and what it could mean for the industry and for Google.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.