There are a variety of ways in which information is shared online, and the specifics of each plays a major role in how consumers feel about the companies with which they share. In a recent post on LinkedIn, contributor David Sable explores three structures and poses the question of whether Google (GOOG +3.71%) should be sharing the revenue it generates by collecting our data. The same could be asked of Facebook (FB +6.49%), begging the question of whether the very nature of online sharing must change.
In the video below, Fool.com contributor Doug Ehrman discusses Sable's three sharing paradigms and looks at what really goes on between Google, Facebook, and the users who rely on each.
