Late last night, an article was published in an Israeli newspaper claiming that Pepsi (PEP 2.31%) would bid nearly $2 billion to buy SodaStream (SODA +0.00%), at around a 40% premium to the stock's previous close. In the video below, Motley Fool consumer-goods analyst Blake Bos gives investors the blow-by-blow on SodaStream's ensuing share price chaos, as shares first skyrocketed, then fell tumultuously, when Pepsi's CEO came out with a statement that the story was totally and completely untrue. Blake also highlights why this roller coaster could be more evidence that SodaStream is a real threat to the giants of the soda industry, after all.
10 Hours of Market Insanity: The SodaStream Effect
By Blake Bos – Jun 6, 2013 at 6:30PM
NASDAQ: SODA
SodaStream International
How one little rumor ignited a white-hot run for SodaStream shares, and why it means that this little company can compete with the soda big boys.
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A home grown Kansan and largely self taught investor. I wouldn't classify myself by any particular investing style, just opportunistic. My dream investment would have a greater than 10% free cash flow return on enterprise value and be growing at above industry average rates. Some of my favorite industries to watch right now are: alternative energy, manufacturing, agriculture, infrastructure, and media content production companies. Follow me on any of the social media websites below for the most important 3D printing industry developments and other great stories.