Tesla Motors (NASDAQ:TSLA) has found success with an innovative car, the electric Model S luxury sedan, and with an innovative retail model -- selling directly to customers via factory stores and the Internet.

Established car dealers don't like that idea, though, and they have an awful lot of political clout. In this video, Fool contributor John Rosevear looks at why this retail model is so important to Tesla -- and at the battles the company is waging to change laws and minds around the country.

Fool contributor John Rosevear has no position in any stocks mentioned. The Motley Fool recommends Tesla Motors. The Motley Fool owns shares of Tesla Motors. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.