Earlier this week at Apple's (NASDAQ:AAPL) developer keynote, the company made two small moves to undermine Google (NASDAQ:GOOGL). Apple is bringing its controversial Maps service to its OS X platform with a desktop client in an attempt to compete with the web-based Google Maps, which was also just redesigned last month.

Apple is also partnering with rival Microsoft (NASDAQ:MSFT) to integrate Bing search directly into Siri. Google will still be the default search in mobile Safari, but using Bing in Siri could be the potential start of something else.

In the video below, Fool contributor Evan Niu, CFA, discusses the implications of Apple undermining Google in its two services, Siri and Maps.

Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.