SodaStream (SODA +0.00%) is partnering with Whirlpool (WHR 0.85%) to collaborate on developing home carbonation systems for Whirlpool's KitchenAid brand. Will this partnership with one of SodaStream's kitchen appliance competitors eat into the company's sales of its flagship SodaStream machine? In this video, Motley Fool consumer goods analyst Blake Bos tells investors why this is a great move by SodaStream and that it could be a great driver for growth as the company continues to gain traction and market penetration in the U.S.
SodaStream and KitchenAid: A Dangerous Relationship?
By Blake Bos – Jun 19, 2013 at 7:07PM
NASDAQ: SODA
SodaStream International
Why is SodaStream partnering with a competitor?
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