Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, bank holding company Discover Financial Services (NYSE:DFS) has earned a respected four-star ranking.

With that in mind, let's take a closer look at Discover and see what CAPS investors are saying about the stock right now.

Discover facts

Headquarters (founded)

Riverwoods, Ill. (1986)

Market Cap

$23.5 billion


Consumer finance

Trailing-12-Month Revenue

$6.9 billion


Chairman / CEO David Nelms
President / COO Roger Hochschild

Return on Common Equity (average, past 3 years)


Dividend Yield



American Express 

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 86% of the 727 members who have rated Discover believe the stock will outperform the S&P 500 going forward.

A few months ago, one of those Fools, eajohnson1, succinctly summed up the bull case for our community:

For a long time I associated Discover with bad stereotypes from the 80's and 90's. Now that I own a card – and the company has spun off – a whole other story emerges. In my area they are landing accounts with merchants who have long resisted credit cards. Their customer service, website, etc. is great. Growth potential from revenue increase, market share increase, upselling to loyal customers, new products and innovations.

Fool contributor Brian Pacampara has no position in any stocks mentioned. The Motley Fool recommends American Express, MasterCard, and Visa. The Motley Fool owns shares of MasterCard. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.