Ever seen a semiconductor company make an ad to air during movie previews? That's what Qualcomm (NASDAQ:QCOM) did with its latest Snapdragon microprocessor, which had already made a splash at this year's Consumer Electronics Show in January. While that kind of grand gesture can be a risky move, it looks like it might have played out in Qualcomm's favor.

Since then, Qualcomm has seen some impressive sales, and managed to bulk up its financial stats as well. Motley Fool contributor Caroline Bennett analyzes some of Qualcomm's top strengths in the video below, and sheds some light on why this company might be a good pick for your portfolio.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.