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Microsoft Should Cut Surface RT's Price Next Month

Mr. Softy needs to follow up a promotion with a bigger promotion.

By Rick Munarriz – Jun 24, 2013 at 6:00PM EST

Microsoft (MSFT +0.60%) is offering free keyboard covers on Surface RT tablets through June 30, but clearly it can't go back to the same price after that. Microsoft continues to struggle in taking market share from Apple (AAPL +2.65%) and Google (GOOG +1.71%), and overpriced tablets aren't helping. 

Will Mr. Softy slash prices, or slash the Surface RT itself?

In this video, longtime Fool contributor Rick Munarriz explores Microsoft's options as July 1 closes in.

Read Next

About the Author

Rick Munarriz
Rick Munarriz is a contributing Motley Fool stock analyst and long-time contributor to the company’s free offerings and premium investing services, including Rule Breakers and Supernova. He has analyzed stocks across media and entertainment, retail and restaurants, and emerging technologies for The Motley Fool for 30 years. Rick holds an MBA from the University of Miami, once traveled the country with his band Paris By Air, and on weekends he can be seen on stage at Just The Funny theater in Miami as an improv comedy performer and co-owner. He is a regular guest on CNBC, Fox Business, BBC, and NPR for his expert stock analysis. He lives with his family in Miami and Celebration, Florida.
TMFBreakerRick
X@market

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Stocks Mentioned

Microsoft Stock Quote
Microsoft
NASDAQ: MSFT
$422.80
(+0.60%)+$2.54
Apple Stock Quote
Apple
NASDAQ: AAPL
$270.23
(+2.59%)+$6.83
Alphabet Stock Quote
Alphabet
NASDAQ: GOOGL
$341.68
(+1.68%)+$5.66

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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