American Banker released its 2013 survey of bank reputations today, and the results weren't pretty for the largest U.S. banks. 

Out of the 30 banks, Wells Fargo (WFC 0.89%) and Bank of America (BAC 0.45%)  ranked 29 and 30, respectively. Despite the obvious PR-black eye, should investors really care if a bank carries a battered brand?

In this segment of The Motley Fool's everything-financials show Where the Money Is, banking analysts Matt Koppenheffer and David Hanson tackle the issue.

You can follow David and Matt on Twitter.