American Banker released its 2013 survey of bank reputations today, and the results weren't pretty for the largest U.S. banks. 

Out of the 30 banks, Wells Fargo (NYSE:WFC) and Bank of America (NYSE:BAC)  ranked 29 and 30, respectively. Despite the obvious PR-black eye, should investors really care if a bank carries a battered brand?

In this segment of The Motley Fool's everything-financials show Where the Money Is, banking analysts Matt Koppenheffer and David Hanson tackle the issue.

You can follow David and Matt on Twitter. 

David Hanson owns shares of JPMorgan Chase. Matt Koppenheffer owns shares of Bank of America and JPMorgan Chase. The Motley Fool recommends Bank of America and Wells Fargo and owns shares of Bank of America, Citigroup, JPMorgan Chase, and Wells Fargo. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.