Over the past several years, Facebook (META 0.16%), Twitter, and more recently Google (GOOGL -0.77%) have shown that photo sharing is big business and a critical driver of social media and online activity. Just recently, Instagram announced the introduction of videos, and Google is ramping up its offering to compete with Facebook and Twitter. Now Apple (AAPL -0.69%) is finally making some improvements to its camera app in hopes of getting into this segment of technology.

In the video below, Fool contributor Doug Ehrman discusses some of the recent developments in photo sharing and how Apple hopes to become more involved in this arena.