The Indian market for mobile devices is becoming increasingly important for companies seeking growth in emerging markets. IDC's most recent estimates peg Samsung as the market leader, with 16% market share, while Apple (NASDAQ:AAPL) enjoys just 10% of the market. The overall market is expected to soar this year to 6 million units, driven by low-cost devices. Apple has made several moves toward affordability recently, particularly with the iPhone 4.

In the video below, Fool contributor Evan Niu, CFA, explains how the company could use a similar strategy with the iPad Mini once newer models are released.

Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.