To the surprise of many observers, the latest JD Power Initial Quality Survey ranked General Motors (NYSE:GM) way ahead of Ford (NYSE:F). In fact, GM was the industry's big winner, with eight "segment" awards and all of its brands in the top tier, while Ford plummeted in the standings.

How did this happen? Plenty of people feel that Ford's current product line is its best ever, while GM still has work to do. In this video, contributor John Rosevear looks at how GM ended up at the top of the auto-industry quality heap – and at why Ford's strong new products got clobbered in the rankings.

Fool contributor John Rosevear owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.