Growth stocks are sexy. Who wouldn't want to own the next Apple? But sex appeal can be skin deep. Buying into a thin advantage can really cost you, says Fool contributor and Motley Fool Rule Breakers analyst Tim Beyers in the following video.
Take Zynga, whose copycatting ways revealed a severe lack of creativity, business savvy, and growth potential. The stock is down more than 70% since its IPO as a result. Fool co-founder David Gardner devised the six signs of a Rule Breaker to avoid these sorts of situations. Think of them as a combination of quantitative and qualitative factors that suggest whether a business possesses real disruptive power, and with it, market-crushing potential.
Please watch as Tim shows you how to buy stock in Rule Breakers using one of his favorite names right now. Then, leave us a comment to let us know your process. Who taught you how to buy stock? What one piece of advice would you pass on to your fellow Fools?
Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.
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