In the following video, Fool contributor Matt Thalman discusses how the company known for its fashion faux pas rubber clog is attempting to change consumers' opinions about what it has to offer. Crocs (CROX 1.03%) is making some big moves, and major strides toward strengthening its offerings and sales. With more than 300 different styles, the company is no longer just the rubber clog with holes in it. And, while that one product still generates more than 47% of the company's revenue, in other countries, it's not seen as such a terrible fashion statement as it is here in the U.S. The company is using that international strength and brand recognition as a way to grow its business.
Just because Crocs aren’t your thing, doesn’t mean you should count the company out.
About the Author
Matt first became interested in the stock market while attending West Virginia University. A finance professor told a story about how a few thousand dollars invested in Mylan Pharmaceutical's stock in the 1970's had turned a number of employees, some even working as janitors at the company, into millionaires after holding onto their shares for more than 30 years. The seed of investing in quality stocks and holding those positions for a very long time was planted. After completing his MBA and working in the hospitality industry in Las Vegas for a number of years, Matt joined the Fool as a contributor in 2011. Follow his stock picks on CAPS at TMFMT.
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