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Baidu Gets Moving in Mobile

By Rick Munarriz – Jul 16, 2013 at 7:30PM

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China's leading search engine make a big acquisition.

There's a little more mobile muscle at Baidu (BIDU 0.44%), and Wall Street seems to like the new look.

Shares of China's leading search engine opened 5% higher this morning after proposing a $1.9 billion deal for mobile apps marketplace giant 91 Wireless.

Baidu has made some pretty big deals over the past two years to grow its presence in everything from online video to travel portals, but it's never cracked open its wallet wide enough for a 10-figure transaction.

However, this acquisition will be a game changer for Baidu. At a time when Baidu stock is being dogged by pesky search rival Qihoo 360 (QIHU.DL) and fears that it's not doing enough as desktop usage migrates to mobile computing, 91 Wireless operates a pair of leading smartphone app distribution platforms in China. A whopping 10 billion apps have been downloaded through the 91 Wireless marketplaces.

Global leader Google (GOOGL 0.19%) is living proof that investors gravitate to dot-com giants that are growing in mobile. Google hit another all-time high this week, even though its market share when it comes to search in its home market is a lot lower than Baidu's roughly 70% chunk of the Chinese market. Baidu is also growing at a healthier organic clip than Google, but investors have flocked to Google because Android makes it a juggernaut when it comes to mobile.

The 91 Wireless deal won't move the needle in the near term, financially. Baidu is probably overpaying for the deal. Then again, it doesn't have much of a choice. Qihoo 360 may only be commanding 15% of the search market, but the prevailing fear is that Baidu will continue to lose market share to Qihoo 360. It needs to be about more than just desktop search, and that's why we've seen the mad scramble for dynamic online properties at Baidu.

Baidu's good for the money. It has a net cash position of $3.5 billion as of its most recent quarter, and this probably won't be the last of its acquisitions in this recent shopping spree.

Baidu's getting moving in mobile, and that's enough to finally find its stock trading higher year-to-date after a rough start to 2013.

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Baidu and Google. The Motley Fool owns shares of Baidu and Google. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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