In the last few weeks, the two biggest mapmakers in the world, Google (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL), have been making bold moves to improve the quality of their respective map apps. Apple is slowly recovering from the awful debut of Apple Maps on iOS 6 by acquiring Canadian start-up Locationary, as well as pushing Maps onto its new desktop OS. There, it will compete head-to-head with Google Maps, which continues to dominate maps thanks to the integration of real-time traffic updates (bolstered by the acquisition of Waze) and restaurant reviews from Zagat.
Check out the video below as Fool blog editor Mark Reeth reviews these developments and discusses how both companies can better monetize their powerful map apps.
Fool contributor Mark Reeth has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.