According to Variety, it appears that Google's (NASDAQ:GOOGL) YouTube paid channel pilot is underwhelming content owners.
Launched last May, YouTube began testing the waters with select YouTube channels to offer paid subscriptions for as low as $0.99 a month. With only 60 channels now in the pilot, the issue could either be attributed to a lack of compelling content, or it could be a problem with brand association. If it's the latter, it'll certainly be a difficult challenge for YouTube to overcome. In the video below, Fool contributor Steve Heller gives his thoughts on what this could mean for YouTube longer term.